#MakeLoveNotWalls
To be fashionably political has never been the status quo, nor does the fashion world usually make statements regarding current affairs.
Yet, Diesel's new ad campaign with the slogan 'Make Love Not Walls' is revolutionizing the idea that fashion too can make political statements. With such a far reaching audience, labels like Diesel can influence many giving them the advantage of voicing their opinion subtly with art. The campaign features colorful photography celebrating diversity, love and acceptance. Most of all they are challenging the normalization of political policies being discussed and implemented in the US. With captions such as 'Its the season of love, celebrate it, spread it'. And 'Love doesn't do boundaries. Neither do we.' They stated that '#makelovenotwalls is about tearing down the mental and physical walls that separate us, and let all sides come together in the name of unity and love. Diesel wants to tear down these walls showing that a brighter and exciting tomorrow is possible.' The colourful, inflatable tank seen in much of the ad campaign is to tour the world starting in London.
The new ss '17 campaign offers their statement faded denim in jeans, distressed jackets and features tops in bright hues with painted hearts. Bomber jackets with embroidered patterns create a lively contrast against denim. Diesel's new collection definitely marks a new era and gives fashion a revolutionary edge. Diesel's artistic director said that "At Diesel, we have a strong position against hate and more than ever we want the world to know that."
*Photo credit: www.Diesel.com