Fenty x Puma
Given our fast paced, social media crazed lifestyles, collections such as Fenty x Puma, fade in and out, giving us a taste of fashion and its creative muses. Today, Rihanna launched a pop up shop for her collection with Puma in LA, with a riveting amount of success in past months, the collection has morphed into cult status giving an athleisure, tres chic, feminine strength to sporty silhouettes. In recent years, more and more brands have collaborated with artists giving rise to popular demand for both the designer and the artist.
The Puma x Fenty collection derives inspiration from 18th century France, with royal grandeur and romantic hues. The soft, pastel palette blends well with the french victorian style, giving sports wear a whimsical undertone. Featuring, sneakers with exaggerated silk bows, track suits, lace trims, a unique take on accessories with laced caps and statement chokers. The collection gives an expression of feminine delicacy tied with a spirited
bold strength. Laces, playful bows and zippers are the signature elements of Fenty x Puma, resonating to its style from its first season. Fenty x Puma is the latest addition to the trend of stylish athletic wear, along with a powerful, feminine streak that is here to stay.